Happy Birthday to Us
To mark the occasion of 5 years as Newbridge Spine & Pain Center we thought it appropriate to reflect on the past 5 years by interviewing owner and Medical Director Jay Gonchigar, M.D.
Q: It’s been 5 years since you opened Newbridge how do you feel about the direction of the company?
A: ” I could not have imagined that we would have progressed this far in 5 years. It is a great feeling. We have made great strides in our geographic spread and managed to develop robust clinical and support teams.”
Q: What has been the biggest challenge to the business?
A: “It has been a challenge ensuring both potential patients and the medical community understand what we do. We treat the symptoms of pain, at the source. We do not promise a cure but rather our aim is to help our patients fulfill productive lives free from the burden of constant pain. Ultimately, we aim to improve our patient’s quality of life.”
Q:What has been the biggest challenge you’ve faced professionally?
A: “Professionally the two main challenges I’ve faced are firstly making patients and providers understand the disconnect between the morphology (structural features) and symptoms of pain & secondly managing expectations. In many cases there is an expectation that a successful outcome results in the pain being cured; sometimes that is possible; however, in reality our role is to minimize and manage pain.”
Q:Hind sight is 20/20 – Knowing what you know now is there anything you would have done differently when you started Newbridge?
A:”I don’t think there is anything I would have done differently. As a business owner you learn as the business grows and tweak your processes along the way. Our main priority has always been the highest quality care and personalized treatment for our patients. While we stay true to prioritizing patient care I am happy.”
Q: What are you looking forward to in the next 5 years?
A:”Continued expansion to include additional services and ensuring we continue to offer the most comprehensive range of treatments. We understand that when treating pain we treat the whole the person not just the pain itself thus we would like to outgrow the existing models of interventions and medications as the sole means to alleviating pain.”
Q:What do you anticipate to be a challenge in the future?
A: “Continuing algorithm based medicine when regulatory or other impositions force physician decisions rather than enabling patients and physicians to make decisions based on facts & outcome measures.”
Q: In your view, what are the highlights of the past 5 years?
A:”The creation and growth of our core team who made possible the growth we’ve experienced to date”
Q:What makes Newbridge the company it is today?
A:”Simply put, our patients. Health is a very personal thing and we take it personally. Maintaining our patients trust in us and what we do ultimately defines us as a company.”